It’s human nature, I suppose, to take the easy way. After all, many inventions and ground-breaking-new tools are about reducing the work of doing things. There have even been physical fitness machines to reduce the work of “getting fit.” This example, in particular, leads us to the “downside point” of what we’ll be discussing here.
It’s natural to seek to reduce the amount of work required to accomplish one’s task. If not, we’d still be hunting with rocks and spears. And those kinds of innovative tools are great.
But when you cross the line into the world of the “get-it-quick-and-easy” lads, well... that’s where it gets ugly. Which brings me back to the physical fitness machines that need no work...
Remember that machine that would send millions of little shocks into your abdominal muscles, causing them to contract and thereby giving you “abs of rock”?
Sorry, “abs of rock” requires millions of situps. That machine was a total fraud, devoted to separating people from their money due to this basic law of nature...
“Hard work pays off later.
Laziness pays off now!”
There are, unfortunately, millions of these “easy-abs-of-rock” guys in the Net marketing business, ready to prey upon...
- the opportunity seekers—buys one biz-opp after another
- the get-rich-quick chaser—doomed to disappointment
- the latest scheme sucker—over and over again.
It takes only a second to think logically...
“Hey, wait a second, if that ‘Instant-Money-Button’ really worked-as-advertised, why would it be for sale?”
But when under the spell of the latest “get-rich-quick,” something happens to the logic center of the brain—the blood supply to it shuts down.
And it’s not just the “get-rich-quick” guys—even the largest companies have focused on what’s easy... putting up a site, and collecting the money. You’ll see tons of Web hosts and e-commerce enabling companies. But what’s the point, if it’s not all part of a comprehensive process that generates traffic, that THEN turns into dollars?
It’s taken a long time to clearly separate ourselves from the pack of “get-rich-quick” small guys and what I call the “flawed model” big guys. If anything, you could label us the (very unflashy) “succeed if you work at it” folks. :-)
Because make no mistake about it...
SBI! is NOT promising instant riches, money flowing in beyond your ability to count it. It’s merely a powerful process and system of tools to make it easier to...
... build a business. That’s what GOOD tools are all about... help small business people make it easier to work hard NOW, which will pay off LATER.
http://buildit.sitesell.com/
And speaking of building a business... a REAL business...
